With Super Bowl LIX now done and dusted, along with the various commercials and in-game performances, it’s time to look back on what worked, and what didn’t, and which brands ultimately emerged as winners from the big game.
To help with this, the team from SEMRush have put together an overview of Super Bowl campaign performance, which looks at the most liked social posts, overall brand engagement, search trends, traffic shifts, and more.
It’s an interesting data overview of the event, highlighting the key moments that drove interest across the web.
It could be worth looking into these campaigns a little more to get a better handle on why they resonated with audiences.
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